Don’t Let Algorithms Crush Your Creativity
At the beginning of 2018, Facebook announced an important change to their News Feed algorithm — it would prioritize content that encourages “meaningful interactions.” Unfortunately, this announcement posed a direct challenge to brand Pages whose content would be downgraded in favor of posts from friends and family. On the positive side, the Facebook algorithm change meant that certain kinds of videos have become more valuable.
When the rules change, that’s where the real fun begins. And regardless of where the change takes place — Google search, Twitter feeds, and beyond — the nature of a constantly shifting algorithm means marketers have to create stronger, more effective messages in order to stand out.