The Wistia Guide to Social Media Video
Picture this: It’s Saturday morning and you’ve already watched a video on social media before crawling out of bed. Sound familiar? If it does, you’re not alone. After all, video accounts for a staggering 75% of all internet traffic, and 6o% of people actually prefer online video platforms to live TV — go figure! So, while scrolling through your social feeds before even brushing your teeth in the morning might not be the healthiest habit ever, it does speak to the power of video on social media.
Whether you’re just diving into the world of video marketing or you’re already a seasoned pro, these ever-evolving social media channels force us marketers to stay on our toes, following the latest trends and adapting our video creation strategy to meet the needs of our unique audiences on every channel.