The Benefits of a Long-Form Video Strategy
“Short and sweet is a safe strategy.”
That’s a direct quote from a blog post we wrote back in 2016. In it, we argued that 2 minutes was the sweet spot for maximum engagement with video content online. And we stand by it, except we also stand by something else: You should be making long-form videos for your business. So, what gives? Why the sudden (three years in the making) change of heart?
According to 2018 data, U.S. adults now spend around 6 hours per day watching video. That includes viewing on TV, mobile devices, social media, and the web. Demand for video is soaring — and attention spans for video, in contrast to what you might hear about the internet and goldfish — are not diminishing. In fact, long-format TV is still far and away the most popular type of video that exists today.