Experience

Senior Director, Brand & Content Marketing
Bitly, 2023 - Present

  • Lead the Brand & Content team, driving brand strategy, narrative, and audience engagement across content, social, and community

  • Serve as strategic brand advisor to CMO and executive leadership, guiding storytelling tailored to internal and external audiences

  • Built a modern brand measurement framework integrating influencer impact, community signals, AI mentions, and share of voice

  • Spearheaded a rebrand and established a scalable crisis communications program to strengthen credibility and trust

  • Built scalable processes and content standards to improve cross-functional alignment and execution.

Head of Brand & Communications
Teamwork, 2021 - 2022

  • Set the strategic vision and direction for the brand strategy and creative teams within the department, including hiring, coaching, and developing a high performing 13-member team 

  • Managed annual budget of $1.5M to drive strategic brand initiatives including paid campaigns, content initiatives, and creative outputs

  • Crafted our global brand positioning in partnership with product marketing to drive stronger relevance and differentiation with our ICP

  • Led a global visual rebrand initiative from ideation and planning through to creative execution and implementation 

  • Oversee our social media strategy to drive stronger engagement and reach with our target audience, resulting in a 98% increase in engagement YoY 

  • Launched an annual market and perception survey to evaluate brand awareness and perception (increased Teamwork’s unaided awareness by 20% YoY)

  • Established Teamwork’s editorial calendar across the blog and resource center while managing in-house and external writers, resulting in an increase in blog traffic by 136% YoY

Director, Content Marketing & Creative
Wistia, 2020 - Present  

  • Manage and mentor a team of marketers and creatives, including copywriters, content creators, video producers, designers, and freelancers 

  • Build structures, systems, and processes for consistently producing innovative, industry-leading work across multiple mediums

  • Work with marketing managers and cross-functional partners to create an editorial calendar that delivers on key messages

  • Lead the planning and execution of our content strategy across the site (>150k blog sessions/month) and social media properties (>75k followers)

  • Manage $250,000 promotional budget and report on the performance of all content campaigns to the VP of Marketing and C-Suite

  • Provide creative leadership for marketing campaigns, including idea generation, direction, branding, planning, and shoot supervision

  • Ensure that all public-facing work meets our brand, tone, and style guidelines in order to maintain Wistia’s brand voice 

  • Served as editor in chief by ensuring all content and creative assets met rigorous brand, tone and style guidelines and photoshoots

Associate Director, Content Marketing
Content Marketing Manager
Wistia, 2017 - 2020

  • Measure the success of our content marketing efforts by developing actionable KPIs and dashboards for program monitoring

  • Amplify our blog content with a robust distribution strategy, including assessing co-marketing opportunities and pro-actively discovering new distribution channels 

  • Build comprehensive content campaigns by utilizing videos, infographics, and downloadables

  • Work with our Sales team to identify opportunities for customer stories and additional sales enablement materials

  • Liaise with and set the strategy for both our external PR and content marketing firms, managing in-house and freelance writers

  • Utilize SEO best practices to drive traffic to our site and ensure our content is up to date, refreshed, and accessible to all

Social Media Manager
Wistia, 2015 - 2017

  • Daily management of all social media platforms (Twitter, Facebook, LinkedIn, Instagram)—posting, scheduling content, and jumping on social trends and topics

  • Work with our VP of Marketing to ensure that our messaging is consistent; reacting to world events and shifting direction when necessary

  • Own the relationship with our PR agency, regularly providing guidance and direction

  • Build and oversee the social media content calendar and plan optimized campaigns that support initiatives across the business

  • Measure the success of our social media marketing efforts by developing actionable KPIs and dashboards for program monitoring

  • Leverage social listening and share feedback, trends, and observations with the team

  • Daily interaction with our Slack communities and management of all live events

Marketing Associate
Ingenta, 2013 - 2015

  • Work with the marketing team to manage and execute product launches, content campaigns, email marketing initiatives, brand activities, and more

  • Manage company’s social media presence across all channels and oversee our blog, posting thought leadership content twice weekly

  • Design all marketing collateral including brochures, ads, web pages, emails, and content newsletters

  • Plan, organize, and attend trade shows, webinars, and other industry events