About

I build brand and content systems that change how companies are discovered.

Over the past 13+ years, I’ve led brand, content, and communications across B2B tech—spanning roles at Bitly, Wistia, and Teamwork. My work sits at the intersection of brand, content, and distribution, and how those systems need to adapt as the landscape changes.

At a high level, I help companies move beyond channels and campaigns and build integrated systems that drive visibility, trust, and growth. That often starts with defining a clear audience and positioning, but extends into how content is created, how it’s distributed, and how brand, PR, and social come together as a single operating model.

How my work has evolved

Each chapter of my career has been shaped by a shift in how brands show up online.

At Wistia, I expanded content beyond the blog—introducing video-first social, live programming, and flagship data reports to better reflect how audiences were actually consuming content. That work helped transform content into something more dynamic, multi-channel, and aligned with the product itself.

At Teamwork, the challenge was different. In a crowded market, the brand lacked clear differentiation. I led a full repositioning around a defined audience—teams who deliver client work—and aligned messaging, PR, and content around that focus. The result was a more cohesive, audience-specific brand that showed up consistently across every touchpoint.

At Bitly, my focus is on what’s next. As discovery becomes increasingly shaped by AI, I’m building brand and content systems designed for that shift, where visibility is driven not just by what you publish, but by what gets surfaced, cited, and trusted.

How I lead teams

I’ve spent the past ten years building and leading teams across brand, content, creative, and communications. Much of that work has involved bringing together previously siloed functions and aligning them around a shared strategy and narrative.

I care deeply about building teams that are both strategically sharp and creatively ambitious—teams that understand not just what they’re doing, but why it matters and how it connects to the bigger picture.

What I believe

The way I think about brand has shifted as we’ve been pushed to adapt to how modern brand awareness is changing. Perception, reputation, and trust are still incredibly important—but we can’t keep using the same playbook and expect different results. We have to start with human behavior: how people actually navigate online, where they spend time, what they trust, and what ultimately influences their decisions.

That shows up in how we build. Through content that is original and valuable—something people actually reference, cite, and come back to. Through social, not just as a distribution channel, but as a place where content is created, experienced, and shared in its own right. And through strategies that aren’t one-off campaigns, but connected systems designed to build authority and compound over time.