Building modern brands that earn attention and trust.
It’s nice to meet you, I’m Jenny.
I build brand and content systems that evolve how companies are discovered. Over the past 13+ years, I’ve led brand, content, communications, and creative teams in B2B tech. My work focuses on helping companies change how they show up as the discovery landscape rapidly shifts.
From blog and social to audience-first positioning and AI-driven discovery, I love helping companies stay ahead of how people find and trust information from brands.
Where I drive impact
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I help companies adapt to shifts in how people find and trust information online, from social and video to AI-driven search and LLM visibility. That means rethinking not just channels, but how brand, content, and distribution work together to drive visibility in a constantly changing landscape.
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I design integrated brand and content systems that connect data, distribution, and storytelling into a repeatable growth engine. Instead of one-off campaigns, I focus on building systems that compound over time—turning content into a long-term driver of authority, trust, and discovery.
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I have a knack for building and leading highly cross-functional teams, often bringing together previously siloed functions. My focus is on creating clarity and alignment so teams can move faster, execute better, and stay grounded in a shared strategic direction.
Selected work
Bitly: Building brand for the AI era
Reimagining brand and content as inputs to LLMs—leveraging original data, digital PR, influencer, and platform-native content to drive visibility and trust.
Teamwork: Repositioning around a defined ICP
Shifted the company from broad project management to a clear focus on teams delivering client work, aligning messaging, PR, and brand systems to a single audience.
Wistia: Creating a multi-format content engine
Expanded content beyond traditional formats, introducing video-first social, live programming, and flagship data reports.