Evaluating Your Video's Performance Across Multiple Channels
It may sound simple, but the hardest part of measuring your video’s success is actually understanding what success looks like on different platforms. In other words, you don’t want to measure your videos in a vacuum. Because nearly every channel you share your video on has a different definition for metrics like “views” or “engagement,” things can get confusing pretty fast.
As it turns out, video performance and key success indicators are more relative measures than you might think. How does a video shared on Facebook compare to a video embedded in a blog post on your site? We’ll uncover those key differences — and many more — in this post.