Choosing the Ideal Aspect Ratio for Your Video
Aspect ratio is one of the most important creative decisions you’ll make as a video marketer — just ask a filmmaker. Take Alfonso Cuarón, director of the award-winning film Roma, for example. When describing the production of the film, Cuarón said, “I wanted to do the Academy format; [the cinematographer] convinced me to go 65 and wide. That started to inform the whole thing.”
Don’t know what “Academy format?” or “65 and wide" means? Don’t worry. That’s just filmmaker-speak for different aspect ratios. What he’s really saying is, video dimensions have just as strong an emotional and persuasive effect as any other visual effect. Here’s why.