Common Marketing Challenges (And How to Solve Them with Video)
It’s no secret that video has become a cornerstone of today’s marketing landscape. Some might even argue that video is the cornerstone — the #millienialpink of modern marketing, if you will.
According to recent research from Buffer, 85 percent of businesses would like to create more video content in 2018. And if those businesses actually follow through, that means the demand for video will only continue to grow. If that last statement made you wince, cry uncontrollably, or even flip a table — don’t worry, we totally get it. You don’t want your business or your career to fall behind because you don’t know how to get started with video.
Right about now you’re probably thinking, “How can I invest the time, energy, and budget needed to make a video when I’m already strapped for those resources to begin with?” As a marketer, the sheer thought of adding yet another item to your to-do list can be headache inducing.