Important Videos for Every Stage of the Marketing Funnel
You may have dabbled in video marketing once or twice throughout your career as a marketer. Maybe you used video to announce a new product or offering, but haven’t ever used a video strictly for your brand. Or perhaps you embedded a video on your blog to help explain a tricky subject, but have never made a video with a specific email campaign in mind. As a marketer, you can easily incorporate video into all of your promotional efforts, and those videos can have a huge impact on attracting new audiences, educating leads, and converting customers.
That’s why we believe marketers should be using video at every stage of the marketing funnel. When you frame video marketing in the context of the funnel, you can start to plan your videos around specific goals and ultimately see better results. In this post, we’ll show you specific ways you can use video to win over customers at every stage of the buyer’s journey. We’ll include examples of video types, key metrics for success, and goals to help you plan your video marketing strategy. And really, what marketer doesn’t love a good plan?