Why a Wistia Channel Is like Netflix for Your Branded Video Content

When it comes to long-form videos, serial video content, and documentaries, there’s nothing more important than creating a high-quality viewing experience (well, aside from making the awesome content itself).

Take Netflix, for example — their impeccable viewing experience is a huge part of why they’re so successful. From its highly effective discovery algorithm and its human-curated micro-genres to its elegant hover-over previews to its smooth “Up Next” transitions from episode to episode, Netflix’s thoughtful and user-friendly design keeps viewers watching for hours on end.

Now, imagine a world where you could create a similar viewing experience for your business' branded shows that lives right on your website. Sounds pretty sweet, right? Well, luckily, there’s a tool for that! Wistia Channels help businesses maximize their video engagement and eliminate distractions all while building a beautiful home for your content (without writing a single line of code).

Continue reading on Wistia’s blog.


Jenny Coppola