4 Ways Marketers Can Get Started with A/B Testing
Lance Armstrong gets disqualified from the Tour de France, George W. Bush becomes president of the United States, and Google runs their first-ever A/B test — what do these events have in common, you ask? If you guessed “They all happened in the year 2000!” you’d be right.
Fast forward to 2018 — Lance has retired from cycling and George has since become a somewhat famous painter, but one truth remains the same: Google is still A/B testing. And while companies like Google and Amazon have been A/B testing for years now, most digital marketers at small businesses have really just started adopting this experimental mindset.