The Wistia Guide to Video Marketing
What exactly is video marketing? It’s definitely not throwing a video on your homepage and calling it a day, or uploading everything you’ve ever made to YouTube. Going viral once doesn’t really count, either. Video marketing serves a much more specific purpose.
Cisco estimates that video traffic will make up more than 80% of all consumer Internet traffic in just four years. But just watching videos every day doesn’t teach you how to use video marketing to achieve your business goals. That’s where we come in!