The Guide to Getting Started with LinkedIn Video
LinkedIn has come a long way since its humble beginnings as a professional networking site back in 2003 — it’s now the go-to social platform for all things business communication. Hoping to read up on the latest trends in your industry? LinkedIn’s got you covered. Want to connect with that former colleague of yours from a few cubicles over? We bet you’ll find them on LinkedIn!
And while the platform may have been slow to jump on the video bandwagon, now that members can finally upload videos natively, it’s time to put on that strategic hat and think about how your business can get the most out of this channel. Unlike Facebook, Instagram, or even Twitter, LinkedIn’s user baser is made up of business-minded, decision-makers who may have significant buying power at their business, so it’s important to keep that in mind when crafting your strategy.